In a study published this week in Proceedings of the National Academy of Sciences, researchers analyzed the "likes" of nearly 60,000 American Facebook users to infer their personality and behavior profiles.After comparing the data to responses given by study participants in a personality test, researchers found that "likes" were a fairly reliable predictor of the users's sexual orientation, gender, age, ethnicity, IQ, religion, politics and cigarette, drug, or alcohol use.Now, this might seem pretty obvious. If you "like" the National Rifle Association, odds are good that you're a gun enthusiast. If you "like" the Salon page, odds are good that you are a super attractive genius with excellent taste in reading material. The findings of the study seems self-evident since users are, after all, building an Internet personality profile by curating their tastes.But not everything you give the tiny "thumbs up" to is quite that obvious, and some "likes" reveal more than others.As reported by the Associated Press:Continue Reading... … Read More
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